Content creators are all the rage these days. I’m a bit of a content creator with my main YouTube channel, so I’m immersed in the content creation “culture.”
Posting something as simple as “This is a tweet” will get lauded as good content for the sake of it being content. You have to keep the train rolling and keep that sweet content dripping out.
Every piece of mediocre content consumed is time robbed from the viewer. For what end? For a loose-at-best relationship with the viewer? I’m not quite sure.
But if you create a respectable amount of high quality, worthwhile, valuable, just-gotta-have-it level of content, that is the stuff where you forge deep relationships and high rates of engagement, retention, and return for every piece of content that you create.
Stop the firehose of creating content for the sake of creating content. Make good stuff at a mere garden hose level and see the depth of return on that investment.