Focus on the upside

It’s easy to focus on the downside of something, and sometimes it’s worthy to be concerned. Not every idea is a good idea.

However, we must dare to be great. When the upside is far beyond the downside, even if the downside seems fairly certain, it is usually a good idea to take that risk. Dare to be great.

Even if the idea fails, you succeeded in the attempt.

It’s bad when there is a greater downside than upside, or the potential for the idea to fail is extremely high. It’s also bad when you avoid entering into anything because any perceived downside is enough to scare you away. Dare to be great and take your shot. If the upside is great, who cares about the downside. Go!