We cannot let the overabundance of data and analytics distract us from making the right decision.
The premise is that analytics are always accurate, therefore the data that is returned via analytics will help inform better decisions.
But when we get hung up on the details too much we harm the decision-making process more than we aide it.
When I walk across Center City Philadelphia consumed by the data in my phone, examining the colors in everyone’s clothing around me, and memorizing the number of bricks in each building I pass, I will wander into the street and be hit by a car.
I must ignore all of that data and make sound decisions that pertain to life and death.
More data doesn’t mean better decisions.
On the contrary, there are many things we must ignore in order that we can make a decision.