When you write a witty thing or produce an amazing YouTube video, you expect people to show up and read it or watch it.
But things don’t work this way. Viewers give away their precious time to watch your video so you must deliver something worthy of the most valuable thing they have.
You must repeat that over and over to build a brand as being the writer or video producer who delivers things worthy of other’s time.
That is an idea that cannot be ignored if you expect to succeed.