You can only keep examining the data, write to-do lists, or plan the overall strategy of your company so many times before it’s a complete waste. Usually once is enough for each of those things.
It is the coward’s way out to keep turning to “laying the groundwork” or doing “planning” instead of jumping in and doing the real work that matters.
You must have the courage to begin and if you don’t have it, you must pretend like you have it and blind yourself to what scares you.
The coward dies every time he fails because of his cowardice, but the brave man dies only once.
Just because something is scary, difficult, or not fun is no reason for you not to do it if it’s the right thing to do. This is the work that matters. The work that will change your life.