Most people stop writing as soon as they make their point. For professional writers, that is when the real writing starts.
Most joke writers stop writing once they get a good punchline. For the professional comedian, that is when the real writing starts.
Most designers build the logo as soon as they draw a neat concept. For the professional designer, that is just when things start heating up.
Most photographers settle for the first pretty good image they make. For the professional, that’s when they know they’re getting close to the truly epic shot.
It’s so tempting to take the first “out” you get. That first great idea pops up and you take it instead of marinating in it and discovering a dozen ideas right alongside it.
For the best creativity, soak in the process and take the time. that’s where the really great ideas and art are to be found.