Working on the right stuff is the important thing when we’re trying to be more effective and streamlined in our business. It’s not about how many windows you installed today, it’s about whether that window job was the right one for your company.
We get trapped thinking that the only “real” work is picking up a hammer and nails, but they ensure that the physical effort is correctly used, there is some thinking work that should happen behind the scenes.
Take time for the thinking work–and actually spend the time focused on thinking and being creative–and then pick up the hammer and start swinging.