Especially when the upside is huge or even so big we don’t know how huge it is. Did the makers of Facebook or Google understand just how much that technology would change the way we learn and communicate?
They ignored whatever small risks were there and did the thing and the sky was the limit.
So what about you and me? We tend to get stuck thinking we’ll look dumb, or people will be critical, or our boss or parent won’t be thrilled, etc… so we don’t take the risk. BAD.
The metric is simple: if the perceived upside is greater than the potential downside (even downside that may be uncomfortable for us) we ought to pull the trigger and take the risk.
I’m very guilty of playing not to lose and it’s why I haven’t really won much of anything. Not yet at least. I must start taking more risk.