If you approach a project with anything less than full effort and focus, should we be surprised that the outcome isn’t quite what we would like?
How much are we leaving on the table because we’re too scared to “risk it all” and let go of the resources (time, money, focus) we’ve given away to our "plan B".
If we focus much on a "plan B", "plan A" isn’t going to end up being good. This then becomes a self-fulfilling prophecy because we’re then very happy we have "plan B" on which we may fall.
But we fail to see how we’ve cut the legs out from under "plan A".