Salesmen sell the sizzle, but the artist is concerned with the steak

The salesman is concerned with the outward-facing elements of a product, service, or other sellable kinds of stuff. Essentially, what can work in his favor to make a buck of the product.

The true artist wants the insides to be as beautiful as the outsides. There must be substance and depth to what he creates and takes to market.

If you’re concerned with the stitching on the inside of the custom tailor pants you’re selling as much as the stitching on the outside, you’re one of a rare few artists we have left in this day and age.

Sizzle is fun, but steak has a soul.